Chen Ou Le bee network sold to vip.com declared the end of the war, victory, just a new departure, but the war seems far from over, but the upgrade. Jumei.com cosmetics from vip.com to get involved in apparel, from clothing into the cosmetics, each main category erosion.
financial weekly trainee Reporter Lin Jie / Shenzhen reported
next month, Lasafo will usher in the 6 anniversary of the anniversary. It is understood that a series of activities in preparation, will be released. But compared with this time last year, Le bee network is still a lot of low-key.
last year lefeng.com 5 anniversary Carnival from the beginning of August 1st continued for a whole month until September 1st. At that time lefeng.com rival jumei.com students also join the 3.5 anniversary with a confrontation. Electricity supplier beauty amidst the winds of change this Valentine’s day, lefeng.com in vip.com, three months later, jumei.com separate listing, listed on the nyse.
After the acquisition of vip.com
Le bee network, Le bee network, a number of executives replaced by vip.com aspects, although still independent development, but has been fully taken over.
Lasafo distinctive pattern, but with the media thinking to do electricity supplier, operators are not its strengths, jumei.com catch up from behind.
vip.com took over several months, sort of change has occurred lefeng.com, while maintaining the characteristics, looking to vip.com, involved in the sale, acting and more low-key.
and vip.com, Le bee network is to expand its category to the forefront of beauty makeup. With jumei.com to enter the vip.com clothing, articles lefeng.com, there will be more and more confrontation with jumei.com.
introduction vip.com operating advantage
Vip.com’s acquisition of
lefeng.com, then send the original person in charge of vip.com Beijing Zhang Jing as lefeng.com CEO, former CEO Wang Licheng leave. It subsequently joined Tmall as a senior director, responsible for the home improvement business life, report to Tmall President Wang Yulei.
vip.com said at the time that it will also be stationed in Le bee network CFO, although the candidate has not yet been announced, but the reporter learned to le bee network, the new CFO for Wang Zhihua, has been in office for a long time.
Le bee network team to maintain stability, but the financial, human and other aspects of the executives are slowly changing.
vip.com hand holding 75% stake in bee bee network, one after another to send executives to disk, Le bee network, while still maintaining independent development, but it is bound to be affected by vip.com.
see the most obvious change is that Lasafo follow vip.com’s footsteps, the start of the sale. Vip.com clothing sale market is a proven successful business model.
after a period of trial and brewing, last month, Lasafo version of home on the line, a change of the original mall platform model, the formal transformation for sale plus mall model.
Le bee network site looks more and more similar to vip.com. Promotional pictures of a promotional event other than color