NetEase Francisco April 3rd message, according to foreign media reports, the latest report of research institutions in the United States for Alibaba shopping platform false trading, business tycoon basic at a loss what to do on this issue may be in danger of being punished by the government Chinese.
false transaction is also called scalping, merchants through false transactions to improve their rankings. Store payment please people posing as customers, increase sales, so you can let them in on the trading platform ranked higher, also a lot of praise will attract more buyers.
China’s Ministry of Commerce said on Tuesday that this phenomenon must be effectively curbed, such as Alibaba trading platform if it can not prevent false transactions, will be severely punished.
a report on the false trading platform for electronic business platform will be published next month by the International Association of world wide web. The study looked at five online trading platforms in the presence of scalping. The researchers found that Alibaba’s largest shopping site Taobao has 11000 stores in the presence of single phenomenon.
researchers sampled more than 4000 real ID shop, monitoring their store rating upgrade. The presence of false trading shop to upgrade the store rating faster than the normal operation of the shop at least ten times. The effect of a single day is equivalent to the normal operation of the year.
study found that, in the survey of Taobao 4109 of the existence of false trading shop, only 89 is Taobao punishment, such as ordered to shut up shop or reduce store ratings, accounted for only 2.2%. Alibaba declined to comment on the study, but said it would work to combat the phenomenon of scalping. The Alibaba said they used sophisticated tools to identify fake transactions and analyze them from a large number of transactions.
Alibaba said that the presence of false transactions Alibaba shop will be faced with the deletion of praise, the store can not be displayed in the search results and a maximum fine of 150 thousand yuan and closed shop punishment. Serious cases will be dealt with by the judiciary.
this phenomenon is actually equivalent to a single kind of false advertising, whether in China or the United States are strictly prohibited. In China, if the shop is caught in a false transaction, will face fines and penalties for business restrictions. Nevertheless, Alibaba acknowledged that the control of false transactions still exist great challenges.
vice president of Alibaba, said more than 1 million 200 thousand sellers in 2013, Taobao, about 17% of the seller’s false trading, false trading volume over 500 million pen, turnover of more than $10 billion. And this is just the tip of the iceberg, according to conservative estimates, China now has tens of thousands of people are helping the seller of false transactions. Alibaba’s two major trading platforms Tmall and Taobao in the first fiscal year ended March 2014 sales reached $1 trillion and 680 billion. (Bing Han)