Abstract: the United States recommended recipes and food express company Yummly announced a new round of financing in the harvest of $15 million, led by Bauer Venture investment, the company reached $100 million valuation.
recipes and food delivery company Yummly announced a new round of financing in the harvest $15 million, led by Bauer Venture investment, the company reached $100 million valuation.
Yummly was originally a gourmet recipes search site, users can search for the required food according to the taste, raw materials, price, nutrition, etc.. According to the user’s past search records, it also recommends that you may be interested in food. Yummly also has a strong social function, where you can find friends who are similar to you.
later it with the food and grocery delivery company Instacart cooperation, so that users can not only see the menu can also enjoy their own right to buy the appropriate ingredients. It can be said that this is a meal can be customized website.
imagine you learn in a delicacy website how to cook, for a delicious dish is it want to personally practice; click on the site you have ordered distribution company to make this dish the raw materials needed to quickly send to you, then you can make the horse theory combined with reality, this is much temptation to chowhound!
Yummly from the Internet to collect millions of copies of the recipe, you can not only according to the type of food ingredients, processing procedure and to filter the search results, but also from nutrition, taste, price, production time, sources, and sources of food allergy and other aspects of diet.
Yummly can calculate the nutritional value of each recipe, including calories, fat, protein and carbohydrate content information.
Yummly said it has 10 million registered users, and now the monthly number of new users registered more than 700 thousand. It is hoped that the new funds will enable them to expand their product lines and cooperate with other companies.
Yummly this round of financing in the venture investment company on the occasion of the food industry. According to research firm CB Insights data, the total amount of financing this year, food startups have more than $750 million, is likely to exceed the total amount of $1 billion last year.
, the California based company, is on this round of financing express. So far, the total amount of financing Yummly at least $24 million. Bauer Venture chairman of the board of directors will enter the Yummly Partners. Other companies involved include First Round Capital, Harrison Metal Capital and Intel Capital, etc..