how to operate and promote e-commerce website has been a key factor in the development of troubled sites. However, most of the time, we don’t need so much promotion strategy, just need to do the promotion, website and will be selected more in-depth implementation of it, keep doing this website on the Internet has gradually become famous. Here, after learning from the experience of their predecessors and their own step by step to explore the experiment, summed up the construction of e-commerce sites can not be known to promote the five key steps for readers reference, as follows.
a, positioning analysis
web site analysis: the site of their own anatomy analysis, the purpose is to find the site of the basic problem;
e-commerce positioning: the enterprise site for e-commerce positioning, clear the location of the site;
e-commerce model analysis: analysis of the site’s e-commerce model, and research sites to match the e-commerce model;
industry competition analysis: industry competition, industry website comprehensive analysis;
website development plan analysis: e-commerce website short-term planning and long-term development strategy implementation feedback analysis.
two, site diagnosis
website structure diagnosis: the site’s structure is reasonable, whether efficient, convenient, whether in line with the user access habits;
web page diagnosis: page code is streamlined, the page is clear, the page capacity is appropriate, the color of the page is appropriate;
file and file name diagnosis: file format, file name, etc.;
System analysis: access
statistics system installation, background analysis, regional analysis, visitor analysis, keyword analysis;
promotion strategy diagnosis: website promotion strategy is effective, whether it is backward, whether the use of composite promotion strategy.
three, marketing analysis
keyword analysis: keyword is appropriate, keyword density is reasonable, etc.;
search engine login analysis: what kind of login, login information is effective;
link correlation analysis: link popularity is high, whether it belongs to a larger link;
target market analysis: analyze the target market, study the relationship between target market and marketing;
product analysis: analysis of product characteristics, product selling points, etc.;
marketing page analysis: the position of the marketing page, the content of the marketing page, the first feeling of the marketing page;
marketing channel analysis: how to use the marketing channels, how to develop new marketing channels;
follow up product and service analysis: follow-up product development, service situation feedback analysis,
price analysis: price, rationality, etc..