Chinese people’s love for leisure food has reached the national level, the market consumption is huge, the birth of a huge snack food market. Puffed food, bean products, meat products, etc. with the improvement of living standards, leisure food has been the favorite food of the masses.
At present China
leisure food industry has entered a period of transformation and development, suitable for entrepreneurs to join the investment, to participate in the construction of a new marketing platform. Enhance the awareness of independent marketing, become a new demand for the development of leisure food industry. Leisure food is a product with strong vitality. It has a broad market and great potential for development. At the same time, the food industry has entered a stage of full competition, corporate profits increasingly average, industry consolidation, market segmentation is completed, therefore, leisure food enterprises should seize the opportunity to avoid weaknesses, through new product development, brand building and market development, through the strategy, out of a rapid, healthy and sustainable development of the road.