operation of the use of cosmetics, must know that Estee Lauder this brand, it is well-known cosmetics brands, operating the road is very successful. Then, through the analysis of the marketing mode of Estee Lauder, to bring more cosmetic agents more inspiration.
, continue to create new product value node of consumer demand is an important part of Estee Lauder market strategy.
the development of new products or categories, in order to meet the needs of market segmentation, such as whitening series, red pomegranate series etc..
to different types of combination mode according to the above two lines, to form a strong consumer demand creating ability.