Entrepreneurs do products please leave your path to the user’s ocean

introduction: when entrepreneurs in the first version of the finished products, one of the most frequent questions is: now, what should I do? And another to lift the question is: why is that users do not do those things I want him to do?

 

author Caleb Roenigk, originally known as "Get Out The Way", published in Medium, tells him and his small partners in the development and iteration of private social applications in the process of Path some experience.

When

entrepreneurs in the first version of the finished products, one of the most frequent questions is: now, what should I do? And another to lift the question is: why is that users do not do those things I want him to do?

for these two questions, my answer is very simple, from a design philosophy of the field: Get Out of The Way. Don’t look down upon it, the guidelines help Path get 50 times in the revision of the DAU growth.

remember when we built the first version of the Path, that time was 2010, everyone is very excited about the mobile internet. At the same time, the industry has begun to discuss the enormous changes brought about by the public network, such as people’s privacy on a broad level.

Dustin (a co-founder of Path) and I, both from small towns, have great passion for photography. So we have an idea, that is, people can be deposited in the mobile phone photos with the closest friends and family to share. Because at that time the way to share photos on the Internet is too open, while the next generation of mobile phones to make people outside the text messages and phone calls do most of the things is photography. Therefore, the heart of the Path is the hope that people can have a private space on the Internet to share photos of their lives.

 

at the end of 2010, Path released the first version of the external, and soon we got 10 thousand live users. Although the result is gratifying, but we soon began to enter the state of the first, constantly self-examination: what should we do now? At the same time, another problem seems to be more urgent: what should we do to be able to get more growth

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at that time, I heard something about the early development of Facebook. In the first version of Facebook, it was just a simple personal information website, people can access to other people’s files, the opportunity to communicate with others. And when Facebook on the line to change the function of the file in the photo, suddenly inspired the enthusiasm of users, some users even changed their head many times a day