three big leaders, Ctrip, where to go, the way cattle brought with the listing of the brand and the threat of funding, is expanding. In the future for a long period of time, the ecological system Chinese all online travel sites, hotels, travel agencies and other tickets on the role, had between three perpendicular and horizontal monopoly. After many transformations, the same process in the new round of financing support, to the outbound travel boss, the way cattle initiative to provoke the war. This time, perhaps it will be the same life and death turn". Turn around, live, continue to develop; turn away, it will be OTA (online travel agents) integration of the integration of the tide.
"Ctrip has been in the acquisition, with the process has been in transition." China online travel circle has such a jingle.
don’t ever underestimate the jingle, often represent folk consensus. After many transformations, the same process in the new round of financing support, to the outbound travel boss, the way cattle initiative to provoke the war.
this time, maybe it will be the same life and death turn". Turn around, live, continue to develop; turn away, it will be OTA (online travel agents) integration of the integration of the tide.
[has been in transition, light tickets which line]
is a simple review when the same way this for ten years.
has been established in 2004 with the same route. It has been booking online tickets for scenic spots. Although the establishment of an earlier time, but has been in a state of non fire, mainly rely on early Baidu keyword advertising in large scale to obtain traffic, and occupy a place in the industry. According to reports, in 2008 with the same way net pull to the first 15 million yuan financing, in order to obtain traffic directly to 10 million hit the search engine SEO and SEM, and soon burned up.
from the core business model, the same way the main scenic ticket does not have any high competition threshold. Therefore, the development process is like walking the tightrope, always in danger. In April 2013, the online travel Ctrip boss established scenic spots, let it be to win the market in the first, a move that the same way network shiver all over though not cold.
reports, recall the "two-way" war, the same way network founder Wu Zhixiang said that from 2013 to the end of April this year, the whole year every morning I woke up at 4, "can’t sleep sleep, thinking about what to do if the business is closed, thousands of
then the Tencent 500 million yuan investment led finally to the account, the same way to pick up food. But at that time, obviously, the same course of anxiety has not been alleviated, still in the stage of life and death. It wasn’t until under competitive pressure where Ctrip shares the same way, then, the same process is also of vital importance There’s no telling.
because of this, this lesson let Ctrip at the same way network scared, had to seek transformation, began to adjust the company strategy. How many are there?