Beauty shot deft small lips to activate the social is mobile video belong

Abstract: whether the beauties of the beauty shot, or quick, small lips, or headline video, test their comprehension and understanding are the contents of the. This is the same as ten years ago, Tencent, the ability to transform the formation of a huge flow pool, and finally to activate social.

2016 coming to an end, mobile video in a short video broadcast, but as the representative of staged a big circle, behind the story is the climax of the mobile video and social imagination, the United States took the parent company to be listed on the U.S. chart. According to foreign media reports, the United States figure has identified 8.5 Hong Kong dollars stock; the company has Meitu Xiu Xiu, beauty camera several explosive goods, has been trying to transition to social community tools, in addition to the United States to shoot, listed on the eve of Mito also launched a social chat — "flash chat", aimed at young users the main groups of fancy chat. Unfamiliar street is also telling the story of social and mobile video everywhere. In this mobile video bonus period has passed, accelerate the stalls stalls, socializing is really the home of mobile video


a, the imagination of mobile video in the end where?

answer the question is clear entrepreneurs and capital Kuangzhui mobile video in the end after what? In fact, there are three.

1, content

movie from the video on the screen, it shows a strong vitality, people’s consumption is the first of its content, mobile video is no exception. Days short video playback, the industry is expected to reach 10 billion times in 2017. Mito prospectus shows that in October 2016, the United States shot to attract more than 7 billion 900 million video viewing. As of October 31, 2016, users upload video to the United States is more than 490 million. In September this year, today’s headlines issued a 1 billion yuan short video thousand million subsidy program, which is behind the spending power.

2, tool

with the popularity of video capture devices (mainly mobile phones), the threshold of the rapid production of video content, mobile video class app has become a tool for users to make video content. The value of the tool is the entrance, you can get enough magnitude of the user and user data, the product logic is the United States from the strong tool cut, with a strong function to lock the user, and then complete the matrix layout, the formation of community. The judgment of the value of the tool is crude – simple enough to use. Before the birth of the United States, in fact, there are video community, but did not get up, the reason is to shoot out the effect is too poor to share and participate.

3, social

video is always instant messaging standard, such as QQ video chat. But today, the point of view of the point of the video into a little more than a short video, live. As for mobile video, social imagination lies in commercialization. A consensus is that the commercialization of social networking products to be more mature and richer than the tools. So, whether it is "flash chat" or beauty shot, are beauties in seize the tools flow at the same time, I hope to build a social.

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