Beijing on July 14th news, according to foreign media reports, Google confirmed on Friday, has begun testing AdSense mobile phone advertising services in 13 countries around the world, to provide users with more useful information, and bring new opportunities for advertisers.
Google spokesman said that the mobile AdSense advertising service is in the testing phase, the future will be based on feedback from users, publishers and advertisers to improve. Google AdWords said the information service center, AdSense mobile phone advertising test has been opened in 13 countries, namely the United States, Britain, Germany, France, China, Italy, Japan, Holland, Spain, Ireland, India, Russia and australia. Google said that advertisers can be targeted for different countries to release mobile advertising, and the cost of PC users for the standard network advertising roughly the same.
Google mobile AdSense advertising contains two lines of text, each line of 12 or 18 characters (depending on the country’s general text type). Advertisers put the phone AdSense ad, you can set up the phone call directly to the user’s function. Advertisers pay only when users click on a link or call. Analysts said that Google mobile AdSense advertising will be very attractive for each class of mobile phone service website, while forcing YAHOO, Microsoft also developed their own mobile advertising program.
industry believes that if the mobile phone advertising model succeed, the growth of users, mobile phone service prices show a downward trend. Google CEO Eric · (Eric Schmidt) had previously said that mobile advertising can bring subsidies for the operation of the service.