Seven charming right lies

business is not easy, especially without the capital base of young people, although the angel investment boom diminished, seemingly entrepreneurship is a bright and gorgeous thing, as a matter of fact, I have been in a small entrepreneurial company, involved in some entrepreneurial projects, friends at a very high proportion of entrepreneurs, and I practice friends are not so.

media reports often only see the bright side, because of the need to attract people, but the business process is often painful, but also to continue to expose those charming lies and chicken soup, and some let you respect a man say, even so, please be patient reflection.

lie a: ideas are not important

said this sentence is often some of the vicissitudes of investors or entrepreneurs, however, only shows that they have no idea, because investors are investing the ideas of others, they seem very clever, but most of their ideas to self entrepreneurs, if the idea is not important, there is no good project, it is business what is the


it is true that only the idea is not, but the idea is very important, this is a company’s goals and vision, but also to make a big wave of employees to mix with you, even though these ideas sometimes do not sound too fly. No idea, but also how to do it?

lie two: stay away from BAT venture

Baidu, Ali, Tencent, the three giants, as long as you do Internet business, you are also around but in any case, if you choose that they do not do business, so don’t start, because their business is too much, in all aspects, you deliberately away from them, to stay away from the world.

BAT is a giant company, not a small team to do very good, big firms and entrepreneurs are not flexible, there is no need to consider their existence, because they do not know that you exist, but will not put you in the eye, such a situation is not very good


lie three: search engine is not important

Although the

investment blitz mobile Native App, many people think that the search is not important, I think this is a big misunderstanding, I have business consulting service project, I would suggest they use their web site, unless you are a closed social network, there is no need to close their other search engines, is demand driven the marketing tool, you can give him, to give up the most important marketing channel.

After the

search engine on the App becomes more and more serious, the importance will be lifted up again, even app, promotion costs are increasingly high, stable natural flow and user import is still long-term demand, unless you want to do a go.

lies four: do Taobao brush credit

this is a very wrong fallacy, any business start is hard, so is the Taobao business, credit can get short search rankings, but >