1, website theme and keyword
in general, the site built keywords, the theme of the content is determined, and they match the advertising is relatively stable. Unless you are a comprehensive site, so you can match the face of advertising will be more extensive, of course, put a long time advertising will focus on your hot content. You can have to choose the theme of the site, or in the case of high prices to determine the theme keywords Google Adsense together, but don’t specifically for Google and Adsense to design a site or column, attitude Dmoz and other search engines are completely consistent to boycott this kind of site, at the same time, such behavior is a violation of Google Adsense rule. As for which keywords are expensive, it is hard to say, because it depends on the advertiser’s settings and competition, most of the sites listed in the English key words have reference value, but may not be accurate. You have a very simple way to understand, is to register a Adwords account, you can not pay the background can also be set up advertising, set up the process you will see the different prices of keywords.
2, website content and host
the content of the web site is critical, which is the most important factor in determining your income. The more content you have, the more ads you can match, and the more revenue you will naturally get. In the same way, the richer the content, the more visitors will get the chance to click. There are 3 aspects and host related: stability, you can find in your virtual machine to stop or transfer a few days after the price will be relatively low, or PSAs; speed, this is more trouble, because of Chinese network providers, causing your users will feel fast but Google Adsense crawler does not think so, but we try to ensure that the speed of the site, because it will affect the site’s ratings and advertising revenue; IP, virtual host to avoid junk IP, especially for those serious cheating IP, specializing in the production of IP Google Adsense site should be avoided, such as IP address not only affects the income of account security. As to how to judge the IP you have to rely on the service provider to understand, but you can look at the site under the IP, will be helpful. The IP address will also affect the advertising, to a great extent, if your virtual machine in the United States, even if you do is Chinese station, also will be very easy to appear English advertising, only after a long time on this effect will be smaller.