Abstract: Double eleven becomes the pronoun of the online shopping carnival. Alibaba group has also registered a double eleven carnival, double online shopping Carnival of the year, double 11 Carnival and double online shopping carnival, such as a total of 11 and double the relevant trademark of the "eleven" 11.
1, the origin of the double?
November 11th, the day, from this day date there are four Arabia digital "1" shape of the four root smooth stick, and comprised a single idea in Chinese, so singles have become typical singles holiday. A single day origin story in 1993 Nanjing University dormitory. After each year in November 11th, still single young people will get together to celebrate.
, however, this is 2009 before the year of November 11th.
in 2009, was also called the Taobao mall Tmall began in November 11th "singles day" held promotional activities, initially, Tmall hopes to create a holiday of their own, let everybody to be able to remember. The reason why Tmall would choose to organize large-scale promotional activities in November 11th, actually has its own considerations: because day just in the middle of the traditional retail eleven golden week and Christmas sales season. But this time the weather change is when people buy winter clothes. Tmall’s "double eleven" strategy stamp users and early adopters of petty psychological, held from 2009 to the beginning of the first session, played a suction gold huge potential, sales exploded, shocked friends.
The success of Tmall
let the friends have to follow, to 2012, on this day, online Jingdong, Yi Xun, Dangdang and other online shopping platform, Gome, Suning and other business platform have been dispatched, will connect the next home appliance chain stores, shopping malls are also busy playing. 2012 "double eleven" services in the carnival business, express delivery industry, payment industry, third party service industry and other related industry practitioners on the electronic business platform up to one million.
since then, double eleven become synonymous with online shopping carnival. Alibaba group has also registered a double eleven carnival, double online shopping Carnival of the year, double 11 Carnival and double online shopping carnival, such as a total of 11 and double the relevant trademark of the "eleven" 11. After 2012 of each year eleven, become a network of sellers, platform providers, logistics enterprises in a hotly contested spot.
Tmall double eleven transaction volume explosive growth. From 09 to 14 years, a full turn over the times of 1000. Here, we need to focus on a few important data:
: 19 billion 100 million yuan in 2012, the double eleven day Alipay transactions to achieve rapid growth, reaching 19 billion 100 million yuan (including 13 billion 200 million yuan Tmall mall, Taobao 5 billion 900 million yuan; the number of orders.