From O2O to Baidu Nuomi group purchase name behind the mystery

introduction: Baidu Nuomi officially unveiled a new, not only to spend billions of dollars to build Baidu Nuomi girls nationwide pet girls section 37 full Netbig feedback activities, and launched the "keep back service commitment. As a well-known brand of network group purchase had created a myth, why rice network renamed? Think, quite behind the mystery.

 

March 6th, Baidu Nuomi officially unveiled a new, not only to spend billions of dollars to build Baidu Nuomi girls nationwide pet girls section 37 full Netbig feedback activities, and launched the "keep back service commitment. As a well-known brand of network group purchase had created a myth, why rice network renamed? Think, quite behind the mystery.

is the integration of brand intangible assets. Baidu wholly acquired rice, after the completion of the integration of capital levels, the renamed sticky labels affixed Baidu, Baidu to their reputation and brand tension to rice endorsement, eventually produce two brands together, so that the original two consumer groups successfully superimposed. It’s more valuable than spending millions of dollars on advertising.

, vice president of Baidu and Baidu Nuomi CEO Liu Jun said, "Baidu has a strong technical and traffic advantages, and glutinous rice for many years cultivating group purchase, with rich experience in operations and services. After a deep integration, Baidu Nuomi launched a new brand, is to make all consumers with advanced technology and quality services under the help of " life; money more peace of mind "."

Secondly,

, glutinous rice network renamed after Baidu Nuomi, the weakening of the weakening of the function of the group, more emphasis on life services, so that it has a greater imagination in the business model. Glutinous rice network left people deeply rooted impression is buy. But in the layout of Baidu, Baidu Nuomi should not be limited to the purchase of their own. Group purchase industry after round of development boom bust, need to inject new genes and patterns, which is based on the unique advantages of O2O.

Since

established LBS division of Baidu LBS extremely rapid development last year, Baidu maps users exceeded 200 million, not only in technology products and services to win over rival, but also at the market level dramatically opened the followers of gap. Baidu’s traffic distribution + map location entrance + search information portal, you can give Baidu Nuomi a stronger marketing force. Baidu’s influence in the marketing community also provides a reliable guarantee for O2O cooperative businesses. The glutinous rice network covering the city’s sales team and a large number of user base, but also help Baidu to build a localized LBS platform for businesses to promote the entire layout of Baidu O2O to deepen the vertical close.

overall, constructed O2O life service platform of Baidu Nuomi, because the behavior of the track closer to potential consumers, a shorter path to conversion, so that businesses more effective marketing, offline and online, traffic and sales, business users and are thus able to get through. This is the Baidu Nuomi renamed mystery lies behind the most important, believe it.

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