Abstract: there is not a unified understanding of what is micro quotient. Mentioned micro business, most think that a group is in the WeChat circle of friends of sellers, obviously this understanding can not be said to be completely wrong, but at least it is very one-sided.
although the birth of micro business has been for a long time, but whether the media or the industry has not yet a clear conclusion. Who can be called micro business? Who is a derivative of coat or direct MLM Gang? Many people are unable to distinguish between right and wrong. But in this process, the public for derivative and all kinds of misunderstanding or misinterpretation may also deepen the East, according to my observation, to make a analysis of the derivative of this group, but also to help eliminate the outside world for many misunderstandings in micro business. Right and wrong, welcome Paizhuan comments.
1, micro business is not equal to WeChat + electricity supplier
fact, after being created from the term derivative derivative to now is regarded as "great scourges", what is the micro business, regardless of the media, or practitioners, there is not a unified understanding. Mentioned micro business, most think that a group is in the WeChat circle of friends of sellers, obviously this understanding can not be said to be completely wrong, but at least it is very one-sided.
now seems, derivative is not equal to the sellers in the WeChat circle of friends, because of all kinds of micro business platform has been rising, such as micro shop, pocket pass and so on, the user can open a mobile shop directly above, then can store the link sharing and sent to any one platform, from this sense, micro business has surpassed WeChat this platform, micro business is no longer a WeChat +, but all the mobile social platform + electricity supplier.
, that is to say, the derivative does not necessarily have to be attached to the WeChat sun circle of friends, if they can find their precise target users and sales in other mobile community or social platform, but also the same walk through the road of derivative. Even for many products, some mobile community traffic and users may also be more accurate, conversion rate may be higher.
2, not all micro operators are MLM
micro business is absolutely from 2014 to the present on the Internet the most fire a noun. However, the derivative of a unique group in the eyes of the media is not a glorious role, this is because in the early development of micro business, a large number of fake and shoddy cosmetics mask manufacturers through micro Pyramid credit MLM or direct layers of agents, makes a large number of inferior products into the hands of the small agency finally, led to the emergence of "the circle of friends of friends to cheat" situation. This makes the development of micro cast cast a shadow, a large number of practitioners engaged in the quality of goods in other industries practitioners also affected.
in fact, with the Pyramid mode of direct marketing, big money poor quality cosmetics and mask maker is not derivative, essentially they also.