Marketing analysis emotional marketing is how to step by step to bankruptcy

said hammer, everyone for its intuitive impression may be left on the so-called feelings of marketing. Product performance and capacity of these key digital product indicators have been forgotten by us. This in itself is a kind of irony, a product based on science and technology to others left a non hardware nature of the label, then it shows that the value of its existence is much water. In fact, the marketing strategy and tactics of Luo Yonghao, there are few people talked about or praise, and more, is a contemptuous disregard and even ridicule. Blindly strong, blindly bound users with emotion, in the end will bring more trouble. Hammer began to cut prices in three months, a drop is one thousand, which is sufficient to explain the feelings of Luo Yonghao marketing announced bankruptcy. So, Luo Yonghao feelings marketing failure in what place?

tough, aggressive.

this is a public relations between Luo Yonghao and Wang Ziru. Two of them for a few days and face each other with the both sides, forming a double win situation. In fact, in this case, Luo Yonghao’s failure is obviously. First of all, as a business leader of the company, Luo Yonghao should take a low-key and humble attitude, to win public sympathy, it is also a kind of strategy. However, Luo Yonghao did not do so, he has always kept a tough attitude, this is certainly a man of character and feelings of performance, but not the place. Enraged competitors, will only make himself more enemies, thus caught in a situation that is isolated and helpless, do business, business competition taboo, while Luo Yonghao may not be aware of this, as a business, so this can only make yourself Friendliness is conducive to business success., and enterprise more passive.

do not understand feelings, dislocation marketing.

in real life, a lot of well-known large enterprises are doing a seemingly virtual marketing feelings, which is a subtle process. For example, like Nike made the slogan "just do it", and other enterprises, the feelings of their marketing strategy, is famous in a completely silent with no reality whatever the feeling, in this respect, people do is to awaken the mood of consumers, complete with product attributes, or said the relationship between hard fact, they often ask outsiders, especially the sun type celebrity to endorse, in order to establish a positive image, and the hammer mobile phone Luo Yonghao’s failures, is the founder of the personal virtue for the company product endorsements, resulting in conflict, that Luo Yonghao is very busy "". On the one hand, he would run in the business line, engaged in product sales, on the other hand, they also sell feelings, this violates a normal phenomenon, namely basic feelings cannot intervene in the daily affairs of marketing.

conflicts, the contradiction between personal virtue and enterprise occupation moral.

Luo Yonghao another mistake is to try to meet the needs of all parties. As everyone knows, as an entrepreneur, he talked about the feelings of consumers, employees, investors talk about feelings, is bound to reduce self